Sluggish economy pinches Super Bowl ad prices
Posted in 2010Despite decline, ads remain the most expensive on television msnbc.msn.com The economic slump has prices for Super Bowl commercial time falling for only the second time in its history,...
View ArticleTNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over...
Posted in 2010finance.yahoo.com Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time Buzz up! 0 Print Press Release Source: TNS Media...
View ArticleHow Super is the Super Bowl? 62% of Advertisers will Fumble ROI
Posted in 2010Brand Keys’ 8th Annual Survey Shows Denny’s, Iron Man 2, and Hyundai Will Score Best with Super Bowl Fans NEW YORK NY January 25 – Not all programs are right for all brands, even if it...
View ArticleCBS gives free air time after Super Bowl snafu
Posted in 2010 March 03, 2010 3:25 PM Pantsless hullabaloo in Super Bowl leads to Dockers getting three spots in NCAA tourney. By Brian Steinberg, AdAge.com Talk about getting caught with your pants...
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Cola wars return as Pepsi MAX takes on Coca-Cola Zero with revamped Super...
Posted in 2010 http://www.news-leader.com/article/20100720/BUSINESS/7200316/ NEW YORK – The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. will premiere...
View ArticlePepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to...
Posted in 2011PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots. PLANO, Texas, and NEW YORK, Sept. 15 /PRNewswire/...
View ArticlePepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to...
Posted in Uncategorized PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots. PLANO, Texas, and NEW YORK, Sept. 15...
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E-Trade, Preparing For Super Bowl, Seeks Fresh ‘Baby’ Concepts
Posted in 2011Ad SalesE-Trade Financial Corp. will advertise in the Super Bowl again early next year. The spot will certainly feature a talking baby. The idea for its commercial, however, may not be...
View ArticlePepsiCo’s Doritos and Pepsi MAX Issue Last Call for Consumer-Created Ads For...
Posted in 2011Ad SalesPLANO, Texas, Nov. 3, 2010 /PRNewswire/ — With an advertising contract and a $5 million payout on the line for sweeping the top three spots in USA TODAY’S annual Super Bowl Ad...
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Doritos and Pepsi MAX Reveal Top 10 Super Bowl Ads for 2011 – Voting Starts...
Posted in 2011Previews Doritos and Pepsi MAX Reveal Ten Consumer-Created Commercials Vying for $5 Million Payout, an Advertising Contract and Air Time During Super Bowl XLV Consumers Nationwide...
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Yet Another Super Bowl Spot Brings PepsiCo’s Total to Seven
Posted in 20112011 AdsAd SalesPreviews Read More at: AdAge In addition to the six spots already promised to Pepsi Max and Doritos for this year’s “Crash the Super Bowl” contest, Ad Age has learned that...
View ArticleSuper Bowl ads almost sold out: Only 5 slots remain
Posted in 2012Ad SalesPreviews By Bruce Horovitz, USA TODAY Advertisers still sitting on the fence about the 2012 Super Bowl may soon find themselves flat on the ground: Only five slots remain. Never...
View ArticlePepsi Returns to the Super Bowl in 2012 With Two Television Commercials
Posted in 2012Ad SalesPepsiCo announced today that Pepsi will return to the Super Bowl in 2012 with two television commercials. The soft drink maker is widely recognized as one of the most prolific and...
View ArticleSuper Bowl commercials: Early intel on what to expect
Posted in 2012Ad SalesThe Super Bowl might be more than a month away, but the information is already flowing about the national pastime that occurs in between the passes and touchdowns: Super Bowl...
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Doritos Brand Reveals Five Consumer-Created Commercials Vying for $1 Million...
Posted in 2012After a record-setting submission phase and review of more than 6,100 entries in this year’s Crash the Super Bowl contest, the Doritos brand today revealed the five finalists that will...
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Pepsi’s Return to the Super Bowl is Fit for a King
Posted in 2012PreviewsPepsiCo today released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. Pepsi also announced digital partnerships that will enhance...
View ArticlePepsi MAX 30-Second Ad for Super Bowl XLVI
Posted in 20122012 AdsPreviewsPepsi MAX, the official soft drink of the NFL, today announced that it will debut a new 30-second spot during the Super Bowl and be part of multiple activities during...
View Article2012 Pepsi “The Kings Court” Elton John, Melanie Amaro
Posted in 20122012 AdsPreviewsSir Elton John and The X Factor winner, Melanie Amaro, face off in an epic, medieval music showdown. Proving once again, Where There’s Pepsi, There’s Music. Download the...
View Article2012 Super Bowl Ads That Nailed Customer Engagement
Posted in 2012ReviewsThe Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show… well, at least the halftime show. As always, we marketers tuned in to...
View ArticlePepsi locks up multi-year deal to sponsor Super Bowl halftime show
Posted in 2013Ad SalesThe soda giant says it struck a multi-year deal with the National Football League to sponsor the big game’s musical performance. Financial terms and the exact duration of the deal...
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